Every pixel is a decision. Through research, strategy, and execution, I prioritize these decisions using an order of operations: valuable → usable → practical → presentable → testable. I start with the simplest version of a solution, then identify weaknesses and iterate to overcome them to create products that are complex but not complicated.

But design doesn’t stop at the product. The process for making these decisions is often as important as the designer who makes them, so I also focus on identifying gaps in my org’s design maturity to make great design the default.